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FANALIS · GATE 09·BOARDING NOW

Put your site
under the lamp.

Five pillars. One ruthless score. Evidence on every line. We tell you exactly where your site is bleeding — then we hand you the redesign that stops it.

URL
3 free · then ₹5/audit · ~30s
Or skip to the redesign engagement
FANALIS · AUDIT
RECEIPT
yourcompetitor.com
47
CRITICAL
/100 · BOTTOM Q
  • A11Y62
  • VISUAL51
  • AGENT31
  • SEO58
  • CONV34
sig · ad7f3cBelow 70
What your audit looks like
  • A11YWCAG 2.2 AA
  • SEO120+ checks
  • AISEOllms · agents
  • VISUALvision panel
LIVE
tathva.org84///stripe.com92///vercel.com95///yourwebsite.com47///linear.app96///indianstartup.in38///tathva.org84///stripe.com92///vercel.com95///yourwebsite.com47///linear.app96///indianstartup.in38///
01 · The bleed

Bad sites don't bounce. They cost.

Every week your site is slow, inaccessible, illegible to an AI agent, or just plain ugly — money walks out the door.

L · 01·LOST · TRUST
FANALIS / IN
–41%

Visitors who hit a slow first paint never return. The fix isn't a plugin — it's a rebuild that respects their bandwidth.

LEAK-01
L · 02·LOST · INDEX
FANALIS / IN
63%

of Indian SMB sites have no llms.txt and no structured data. Search agents can't quote you. You're invisible to the AI web.

LEAK-02
L · 03·LOST · ₹
FANALIS / IN
₹/visit

A bad CTA, a missing trust signal, a janky form. Each one is a line on your P&L. We score them and put a number on the leak.

LEAK-03
DIAGNOSIS·WHY · FANALIS · EXISTS
FANALIS / IN

Fanalis is the lamp. Honest is the only thing that makes you act.

Read the report · then talk redesign.

See the engagement →
02 · The five lamps

We don't grade vibes. We grade pillars.

Five orthogonal axes. A 70 hides a 9 you didn't see. Scroll through them. →

P · 01·ACCESSIBILITY
FANALIS / IN
accessibility

Forms with no labels. Contrast that fails WCAG. Tab order that traps keyboard users.

WCAG 2.2 · AA
P · 02·VISUAL APPEAL
FANALIS / IN
visual appeal

Grid drift, type-scale mush, colour systems that read "templated" — quantified by a vision panel.

FVRS · 10ch
P · 03·AGENT READINESS
FANALIS / IN
agent readiness

No llms.txt. No structured data. AI agents skip you when answering buyer questions.

llms · sitemap · schema
P · 04·SEO
FANALIS / IN
seo

Missing canonicals, thin metadata, broken sitemaps, indexability surprises.

120+ heuristics
P · 05·CONVERSION
FANALIS / IN
conversion

Friction in the funnel, missing trust ribbons, CTA hierarchy that confuses the visitor.

FCRS · soft-min
OUTCOME·ONE · SCORE
FANALIS / IN
FVRS+FCRS

A single composite. Soft-min between pillars: your weakest channel pulls the rest down, the way real users experience it.

03 · The engine

No vibes. Just receipts.

Deterministic measurement pipeline; every claim stamped with the evidence that produced it. Scroll the steps. →

STEP · 01·FETCH THE WORLD
FANALIS / IN
01
Fetch the world

We render with Chromium, capture the full DOM + paint, screenshot every viewport, follow redirects, and inventory third-party scripts.

STEP · 02·PROBE EACH PILLAR
FANALIS / IN
02
Probe each pillar

Headless Lighthouse for performance, axe-core for accessibility, our own vision panel for visual readiness, llms-aware crawlers for agent readiness.

STEP · 03·SCORE WITH EVIDENCE
FANALIS / IN
03
Score with evidence

Every number gets a quote, a coordinate, a screenshot crop. Bradley-Terry anchored visual scoring. Soft-min composite.

STEP · 04·HAND YOU THE FIX
FANALIS / IN
04
Hand you the fix

The report names what to redesign. Then we offer to redesign it — that's our actual business.

04 · The report

A document
you can show your CEO.

Not a dashboard. A printable, link-shareable, evidence-stamped audit. The kind of thing that ends arguments about what to fix.

R · 01·ONE · SCORE
FANALIS / IN
47
CRITICAL

Bottom quartile. Bleeding revenue on conversion and agent readiness. A redesign — not a patch — is the rational move.

A11y 62Visual 51Agent 31SEO 58Conv. 34
R · 02·THE · CALL
FANALIS / IN
Below 70?
Talk to us.

Every audit under 70 ends with a redesign quote on the last page. No upsell theatre — just the work that turns a 47 into a 91.

See engagement →
R · 03·EVIDENCE · LEDGER
FANALIS / IN
PER · FINDING
screenshot

The exact crop, the exact selector. You cannot disagree with a pixel.

PER · NUMBER
formula

Click any score. See the inputs, the weights, the channel weakest link. Open methodology, no black box.

PER · CLAIM
reproducible

Same URL + same release = same score. We publish the reproducibility ledger because trust is the product.

05 · Honest promises

Six rules we don't bend.

We're picky about what we promise because the audit only works if you trust it. Scroll them. →

OATH · 01·WE · KEEP
FANALIS / IN
Private by default

We never publish your audit until you prove DNS ownership of the domain.

OATH · 02·WE · KEEP
FANALIS / IN
One ledger, one truth

Every audit is reproducible. The reproducibility ledger is public.

OATH · 03·WE · KEEP
FANALIS / IN
Methodology you can read

Every formula, weight, and rubric is documented. No "AI says so".

OATH · 04·WE · KEEP
FANALIS / IN
We don't grade ourselves

Our own site sits on the leaderboard at its real score. We pay the price of honesty.

OATH · 05·WE · KEEP
FANALIS / IN
Removal in 48h

Don't want to be on the leaderboard? Email us, gone in 48 hours, no questions.

OATH · 06·WE · KEEP
FANALIS / IN
No theatre

Below 70 = you'll see a quote. Above 90 = we'll tell you to keep doing what you're doing.

06 · Who it's for

People who are done guessing.

Fanalis isn't a tool everyone needs. It's a knife for four kinds of operator. Scroll the deck. →

PAX · 01·FOUNDERS
FANALIS / IN
Founders

You launched on a template. Conversion is flat. You suspect it's the site, but can't prove it.

Run the audit. Bring us the screenshot of the 47.
PAX · 02·MARKETING
FANALIS / IN
Marketing

Your paid ads work — but the LP loses people. Heatmaps say "design". You need ammunition.

Audit the LP. Take the pillar scores to your design vendor.
PAX · 03·AGENCIES
FANALIS / IN
Agencies

Pitching a redesign and the client wants "data". You don't want to invent it.

Whitelabel the audit. Lead with our score, close with your work.
PAX · 04·INVESTORS
FANALIS / IN
Investors

Due-diligence on a digital business. The website is the product. You want a third-party read.

Audit at term-sheet stage. We'll send you a private link.
07 · The real product

The audit is free.
The rebuild is the business.

Fanalis exists to find sites worth redesigning, then redesign them. One studio. Five engagements a quarter. Fixed scope, fixed price, score-gated payment.

ENGAGEMENT·EIGHT · WEEKS
FANALIS / IN
CATALYST

A full rebuild of one site, eight weeks, fixed price. We guarantee a Fanalis score of 90+ at launch or the last tranche doesn't bill.

Starts at ₹4.5L · 5 slots / quarter · book on audit

Apply with your audit
FANALIS · AUDIT
RECEIPT
day 0
47
CRITICAL
/100 · BOTTOM Q
  • A11Y62
  • VISUAL51
  • AGENT31
  • SEO58
  • CONV34
sig · ad7f3cBelow 70
FANALIS · POST · CATALYST
REBUILT
day 56
91
ELITE
/100 · TOP 5%
  • A11Y95
  • VISUAL92
  • AGENT89
  • SEO90
  • CONV88
sig · 9e2a4bFVRS v1.0
  1. PHASE · 01·AUDIT (WEEK 0)
    FANALIS / IN
    01
    Audit (week 0)

    We run Fanalis on the current site. Joint walkthrough of every red line.

  2. PHASE · 02·ARCHITECTURE (WEEK 1)
    FANALIS / IN
    02
    Architecture (week 1)

    Sitemap, content model, principles. Wireframes that argue with the audit findings.

  3. PHASE · 03·DESIGN (WEEKS 2–4)
    FANALIS / IN
    03
    Design (weeks 2–4)

    Visual system tuned to your FVRS, components shipped as live code in a staging branch.

  4. PHASE · 04·BUILD & SHIP (WEEKS 4–8)
    FANALIS / IN
    04
    Build & ship (weeks 4–8)

    Production Next.js / Astro / WordPress (your stack). Lighthouse 95+, A11y AA, llms.txt out of the box.

  5. PHASE · 05·RE-AUDIT (WEEK 8)
    FANALIS / IN
    05
    Re-audit (week 8)

    Same Fanalis run, post-redesign. We don't get paid the final tranche until your score crosses 90.

08 · FAQ

Questions we get a lot.

None of these are scripted to dodge — if yours isn't here, mail us and we'll answer it on the page.

Q · 01·FAQ
FANALIS / IN
?Will my audit be public?

No, not by default. Every audit starts private. Only you can publish it, and only after you prove DNS ownership of the domain via a TXT record. Removal in 48h on request.

Q · 02·FAQ
FANALIS / IN
?How is Fanalis different from Lighthouse?

Lighthouse is a great speed-and-correctness test. Fanalis adds a vision panel that scores visual readiness, an agent-readiness pillar that grades llms.txt + structured data, and a conversion pillar that scores funnel friction. Five lamps, one composite.

Q · 03·FAQ
FANALIS / IN
?How can the score be "reproducible"?

Same URL + same release of Fanalis = same score. We pin the engine version and publish a reproducibility ledger. Disagreements are settled by the screenshot.

Q · 04·FAQ
FANALIS / IN
?What does the redesign engagement actually cost?

Catalyst starts at ₹4.5L for a full rebuild over 8 weeks. We take 5 engagements a quarter, score-gated final tranche. The audit is how we decide if your site is one of those five.

Q · 05·FAQ
FANALIS / IN
?Do you take a cut if I don't redesign with you?

No. Run as many audits as you want. The audit is ₹5/run after the first three. The redesign engagement is opt-in.

Q · 06·FAQ
FANALIS / IN
?Why "AISEO" — isn't that hype?

AI agents are reading the web on behalf of buyers. If your site has no llms.txt, no structured data, and broken canonicals, the agent skips you. We measure how skip-proof you are.

FANALIS · GATE 09·FINAL · CALL

Stop guessing.
Put it under the lamp.

30 seconds. Five pillars. One score. Below 70 and we'll show you exactly what a redesign would cost — built by us, score-gated.

URL
3 free · then ₹5/audit · ~30s
3 audits
free with an account
₹5 / audit
after that
Top 5%
we'll tell you so
BOARDING PASS · 0001SEAT 5%